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The Power of Publicity for Real Estate Agents

By: David Lereah; Fri, Feb 22, 2013

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Have you ever wondered why some real estate agents seem to get in the local newspaper or on local TV more than others?

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Establishing a Client Relationship

By: David Lereah; Tue, Feb 12, 2013

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For real estate agents, establishing a professional relationship with clients is particularly important since they are assisting in one of the largest financial and emotional transactions people make.

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Converting Customers and Prospects into Clients

By: David Lereah; Thu, Jan 24, 2013

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There are two ways for real estate agents to obtain a client: (1) convert an existing customer into a client; or (2) convert a prospect into a client.

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Clients are Worth More than Customers

By: David Lereah; Tue, Jan 15, 2013

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The fact that a client-based approach creates self-generating referrals is a bonanza for today’s ambitious agents.

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